• adobe illustrator
A former coworker of mine started a non-profit company to help abandoned cats get adopted by new human parents, and all of the hassles associated with that process.
She needed a logo, and I was available to help create a logo that would potentially extend to a future website, apparel, stickers, etc.
The concept of basing the brand around a cat’s face came from my coworker’s cat: Mr. Waffles. His signature face was the perfect fit for the brand.
I started by researching other logos that feature animals, and decided to use a simple line art style, since it would be the easiest to convey Mr. Waffles’ most distinguishing features.
Also, I hid a lil’ easter eff into the logo, right on Mr. Waffles’ neck (a “W” to stand for his name).
Once we decided on the general concept, I designed the logo in Illustrator and made some general mockups that would help to invision the brand in other contexts.