SUPrents
branding • web design • adobe xd • collateral materials • email design
creative direction by shawn davis
website build by yours truly & zipline b2b marketing
Feb - Apr 2021
Every successful brand has a killer logo.
For SUPrents, the goal was to create a groovy logo that would appeal to the surf & board culture.
Beyond the scope of the logo, my task was also to redesign the website (using the logo as inspiration) and develop a ton of other collateral materials, including Google display ads, email campaigns, printed leave-behinds, and a pitch deck for SUPrents to use to pitch to other manufacturers.
I researched a lot of other companies that have a similar vibe and sketched many iterations of the icon before settling on the final one.
For the logo and website font, I picked Rubik since it has the same thick vibe as the rough and round tire on each Onewheel.
It was really awesome to be able to completely refresh the company’s brand with free reign in terms of direction.
The client loved everything I made!
SUPrents allows riders to try out Onewheels before buying .
web style standards
colors
blue radiance
firmament blue
sandy sunset
typefaces
buttons
icons
I also created a leave-behind and pitch deck so SUPrents could sell to more manufacturers .
Online marketing also plays an important role in website traffic, so I created a bunch of display ads to optimize clicks .
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