Spokane Eye
billboard design • copywriting •
art direction by tiffany patterson | 116 & west
Jul 2023
Spokane Eye Clinic needed a new campaign concept for 2023 that would expand to billboards and digital ads across many different formats and sizes.
I was tasked with coming up with ideas, taglines, and comps for the 2023 campaign.
I started this project by writing down as many words and ideas for the tagline as possible.
Once I had a list of 10 solid taglines, I wrote down imagery guidelines for each idea, to help with the process of finding stock images for each concept.
Once I had the stock images, I created comps, which were presented to the client and eventually narrowed down to the final concept.
i started by creating a word cloud of all possible ideas.
i then created campaign ideas and presented them to my art director for feedback
we then narrowed down the campaign ideas to the final three , then presented them to the client as comps.
the client chose option 2 , so we created a few more variations using stock photography, then prepped the file for print once we got final approval
i also created digital ads to further expand the reach of the campaign for the summer, fall, and winter seasons
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