• adobe xd
creative direction by shawn davis
website build by zipline b2b marketing
Aug - Sep 2021
Keep it simple.
The main goal for the website redesign was to simplify the navigational elements to make everything easy to find.
The secondary goal was to polish the overall look and feel into something more professional, while still retaining the core brand elements.
The project started with creating a mobile experience that stays true to the core brand, while providing a more streamlined user experience.
I produced updated layouts for the mobile and desktop versions of the homepage + a few other key pages simultaneously. Once we had approval, we then designed out a few more pages, and then eventually built the site in Elementor.