When I received the opportunity to brand the Crossover College Group SYA group last year (a group that I am a part of ), I knew that it would be one of most favorite projects to get to work on. No hard deadlines, no restrictions or rules, just pure creation. The goal was to create a flexible logo that would represent the group as a whole, while also providing symbolism from our core verse in Colossians 2:6-7, which reads: “Therefore, as you received Christ Jesus the Lord, so walk in him, rooted and built up in him and established in the faith, just as you were taught, abounding in thanksgiving.”
I started brainstorming symbolism that could be included with the logo, to give it depth. I settled on the image of a tree, with branches extending out from the cross (symbolism for Jesus Christ). I further added roots below the tree, to give it multiple intended meanings, while also keeping it simple and uncluttered. The last part was the containing shape that surrounds the mark, which is comprised of triangles, symbolizing the Holy Trinity. The elements included in the logo could then be isolated and used in other mediums to further extend the brand.
Elements of the Logo
I used an unconventional typeface for the logo, named Finland, primarily known for its condensed sans-serif forms. This font fits the space in the logo perfectly, and has a unique look to it, with its thin and tall letterforms. The colors used in the logo help represent growth and unity, while also being brightly colored and attention-grabbing. To make the logo as flexible as possible, I made multiple versions with more or less detail, depending on the size or context of use.
Usage of the Logo
Once the logo was finalized, we were able to use it on a variety of mediums, including shirts, stickers, social media, and we plan to extend its use to more as well. I’m very pleased with how it turned out, and I can’t wait to see how it will help others identify with the group more and hopefully draw others to our group as well!